Ice hockey ticket sales are rising sharply as the 2026 season approaches. Organisers across professional and international competitions report strong demand. Combined ticket sales from major leagues and tournaments are nearing 12 million. The growth includes regular-season games, global championships, and Olympic events. North America and Europe account for most purchases. Early sales data shows consistent increases compared with previous seasons.
Ice Hockey Ticket Sales Driven by International Tournaments
International competitions are a major factor behind rising ice hockey ticket sales. The 2026 IIHF Ice Hockey World Championship will take place in Switzerland. Matches are scheduled in Zurich and Fribourg from May 15 to May 31. Sixteen national teams will compete across 64 games. Ticket packages have already been released in phases. Early sales include venue passes and multi-game bundles. Organisers plan to release single-game tickets later. Fan registration for ticket alerts remains high.
Switzerland last hosted the event in 2009. Demand has increased since the host cities were announced. Local organisers report strong domestic and international interest. Capacity planning is underway to manage attendance across venues.
NHL Contribution to Ice Hockey Ticket Sales Growth
NHL games continue to play a key role in ice hockey ticket sales. Regular-season attendance has increased year over year. Ticket marketplaces report higher average sales per game. Demand remains strong in traditional hockey markets. Several teams have recorded higher sell-through rates. Promotional campaigns and broadcast exposure have supported ticket demand. Seasonal packages remain popular among returning fans.
Olympic Impact on Ice Hockey Ticket Sales in 2026
The Milan-Cortina 2026 Winter Olympics are also influencing ice hockey ticket sales. Olympic hockey games will be held in venues with capacities of up to 12,000 seats. NHL players are confirmed to participate. Ticketing interest increased following that announcement. Olympic organisers are coordinating phased ticket releases. International buyers are securing seats early for medal-round games.
Ice Hockey Ticket Sales Trends Across Regions
Ticket data shows broad global interest. European buyers dominate championship sales. North American fans continue to support league games. Early purchasing patterns indicate sustained demand through 2026. Organisers continue to monitor sales trends as major events approach.
