FIFA Club World Cup™ Trophy Tour Launches in New York City

NEW YORK — FIFA has officially launched the FIFA Club World Cup™ Trophy Tour, unveiling a bold global celebration designed to introduce football fans worldwide to the largest and most ambitious edition of the Club World Cup in history. The tour began with a glittering, star-studded event at The Landmark by Tiffany & Co. on Fifth Avenue, placing football, culture, luxury craftsmanship and global entertainment on a single stage.

The launch marks the start of a 147-day international journey that will take the newly unveiled trophy to the home cities of all 32 participating clubs, spanning 20 countries and 29 cities, ahead of the tournament’s kick-off in the United States in June 2025.

A Trophy Designed to Reflect Global Prestige

Crafted in partnership with Tiffany & Co., the FIFA Club World Cup™ trophy is a gold-plated work of art, featuring intricate engravings that symbolise football’s universality, history and future. Its unveiling represents more than a design milestone — it signals FIFA’s intent to elevate the Club World Cup into a global flagship competition, comparable in scale, prestige and cultural resonance to the FIFA World Cup™.

By taking the trophy directly to fans, clubs and communities, FIFA aims to build anticipation while reinforcing the tournament’s identity as a celebration of global club football excellence.

Star-Studded Launch with Global Appeal

The New York launch brought together football leadership, legendary players, entertainers and commercial partners. FIFA President Gianni Infantino and FIFA Secretary General Mattias Grafström were joined by representatives of participating clubs, media partners and sponsors.

The evening featured live performances by Robbie Williams and acclaimed pianist-composer Alexis Ffrench, reflecting FIFA’s strategy of blending sport with music, culture and storytelling to broaden football’s global reach.

Infantino described the tour as “a unique opportunity to bring the dream of becoming world champions closer to fans everywhere,” adding that the trophy’s journey symbolises the inclusivity and global unity that underpin the new Club World Cup format.

A Global Tour That Puts Fans First

Following its New York debut, the trophy will travel across football heartlands in Europe, South America, Africa, Asia, the Middle East and North America, stopping in iconic cities such as Manchester, Madrid, Lisbon, Rio de Janeiro, Casablanca, Tokyo and Buenos Aires, before culminating in Miami.

Each stop is designed to:

  • Celebrate the history and identity of participating clubs
  • Create immersive fan experiences and community events
  • Deliver exclusive digital content and storytelling via FIFA platforms and DAZN, the tournament’s global broadcaster

By decentralising the build-up and placing fans at the centre of the narrative, FIFA is redefining how major football tournaments engage global audiences.

The Tournament That Redefines Club Football

The FIFA Club World Cup 2025™, hosted across 12 venues in the United States from 14 June to 13 July, will feature 32 elite clubs from all six continental confederations — the most diverse and competitive field in the tournament’s history.

The opening match will take place in Miami, where Inter Miami CF will face Al Ahly FC, setting the stage for a month-long festival of football that FIFA believes will reshape the global club game.

From a commercial and sporting perspective, the expanded format is expected to:

  • Increase global broadcast reach and fan engagement
  • Elevate club football beyond regional competitions
  • Create new commercial opportunities for clubs, sponsors and host cities

A Strategic Statement from FIFA

More than a promotional campaign, the Trophy Tour represents a strategic statement: FIFA is positioning the Club World Cup as a truly global event, rooted in club identity but elevated through international competition, storytelling and spectacle.

By combining luxury craftsmanship, global travel, cultural programming and fan engagement, FIFA is setting a new benchmark for how football’s biggest prizes are introduced to the world.

As the trophy begins its global journey, it carries not just gold and prestige — but the ambition of a tournament designed to unite clubs, cultures and communities through football.

Sources

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