LOS ANGELES / GLOBAL — The road to the Los Angeles 2028 Olympic Games officially opens to the world on January 14, 2026, as LA28 launches ticket draw registration, offering fans their first opportunity to be part of one of the most ambitious and accessible Olympic Games ever staged.
More than a ticketing update, the registration launch represents a symbolic turning point: the moment when LA28 shifts from planning and preparation to global fan participation — inviting millions to begin their Olympic journey.
A Fan-First Ticketing Philosophy
At the core of LA28’s ticket draw is a commitment to fairness, transparency, and accessibility. Rather than rewarding speed or technical advantage, the draw uses a randomised allocation system, ensuring fans across geographies and income levels have an equal opportunity to attend.
Key principles include:
- Free registration — no payment or obligation required
- Randomised selection for ticket-purchase windows
- Global eligibility, with no regional restrictions
Being selected does not guarantee tickets, but it grants access to a secure purchase window — a system designed to balance overwhelming global demand with equitable access.
Making the Olympics Affordable Again
One of the most defining elements of the LA28 strategy is pricing.
Organisers have confirmed that:
- Single-session tickets will start at $28
- At least one million tickets will be available at that price
- Around one-third of all tickets will be priced under $100
The $28 starting price — a deliberate nod to the year 2028 — reflects LA28’s broader goal: bringing the Olympics back to everyday fans, not just premium buyers or international travellers.
This approach positions LA28 as one of the most accessible Olympic Games in modern history.
A Multi-Phase Journey to the Games
The ticket draw is just the beginning of a carefully structured, multi-year sales process:
- January–March 2026
Registration window for the ticket draw - Later in 2026
Selected fans receive time slots to purchase Olympic event tickets - 2027
Separate ticket sales launch for the Paralympic Games - Ongoing
Additional ticket drops, hospitality packages and curated experiences
Premium and hospitality offerings will be managed by On Location, while standard ticketing operations are powered by AXS and Eventim, two of the world’s leading ticketing providers.
Local Communities at the Heart of LA28
In recognition of the host city’s role, residents of Greater Los Angeles and Oklahoma City — a venue city for certain events — will receive early access opportunities, reinforcing the Games’ connection to local communities.
This local-first approach reflects LA28’s commitment to:
- Community inclusion
- Economic participation
- Long-term regional legacy
Why This Moment Matters Globally
The Los Angeles 2028 Olympics are set to be:
- The third Olympic Games hosted by Los Angeles
- One of the largest multi-sport events ever staged
- A benchmark for sustainability, digital engagement and fan access
The opening of ticket registration transforms the Games from an abstract future event into a real, tangible opportunity for fans — whether they dream of watching athletics at the Coliseum, swimming in a state-of-the-art venue, or witnessing Olympic history live for the first time.
More Than Tickets — A Shared Experience
For many, registering for the draw is not just about securing seats. It is about:
- Marking a moment in time
- Planning family and cultural experiences
- Becoming part of a global celebration
The Olympics are among the few events that transcend sport, bringing together cultures, generations and stories. LA28’s ticket strategy embraces that reality — treating access as a value, not a privilege.
The Countdown Begins
As registration opens on January 14, millions of fans worldwide will take a simple step that carries enormous meaning: raising their hand to be part of Olympic history.
In doing so, LA28 sends a clear message — the Games are not just coming to Los Angeles.
They are opening their doors to the world.
Read more sports news here.
Sources
- LA28 Organizing Committee — LA28 Ticket Draw Registration Will Open January 14 for All Olympic Sports
https://la28.org/en/newsroom/la28-ticket-draw-registration-will-open-january-14.html - Olympics.com — Registration for the LA28 ticket draw opens January 14
- Reuters — LA28 to open ticket draw with tickets starting at $28
